作為Navigation Forum的長期合作伙伴，西門子威迪歐汽車電子公司第三次作為唯一的鉆石贊助商參會，顯示了西門子對中國導航事業發展的關注和支持。
會上，來自汽車信息娛樂部門的戰略副總裁Jeff.Zhou代表西門子威迪歐作了精彩演講，并主持了車載，便攜導航與車載信息系統專題會場題為“從技術和市場的角度看便攜導航與車載導航的競爭與融合”的互動討論。這場討論吸引了很多專業觀眾的關注和參與。西門子威迪歐還在此次論壇上展示了無縫連接、網絡與駕駛服務、基于網絡攝像機的交通助理系統等先進解決方案，及今年９月在中國市場推出的“天驕”手持導航系統和“倚天”導航主機。
以下為小編與Mr.Jeff.Zhou（西門子VDO汽車信息娛樂解決方案部戰略與市場營銷副總裁）的專訪內容：
1、中國的汽車導航目前進入了比較快速的發展階段，汽車導航市場也將面臨新的機遇和挑戰，從目前進入導航市場的企業可以看出,市場潛力之大,但從市場能夠的銷售來看較之去年有很大的提高,但并不十分理想,您認為目前制約市場發展的主要瓶頸在哪里？如何解決?
The car navigation market in China is experiencing a rapid growth period. The awareness of car navigation has been increased significantly among consumers due to the introduction of portable navigation devices (PND). In addition the map coverage in China increases further. We noticed also that all OEMs are going to equip in-car navigation systems for their new car models, not only for premium car segment, but also for mass market car segments. Siemens VDO will produce in-car navigation systems in series for Chinese OEMs in 2007. These are all good signs for a rapid development of car navigation in China. As the penetration rate for car navigation increases, the price of both PND and in-car navigation systems will decrease. So we predict that the market for car navigation in China will become highly competitive for next years to come. We believe that the price and performance (e.g. reliability, map coverage, feature contents and easy of use) will be key to meet the needs of targeted customers.
=> 汽車導航市場在中國正在經歷著高速增長期， 由于眾多對便攜式導航的市場宣傳與推廣，較之過去的幾年，汽車導航的概念已深入人心。與此同時，電子地圖的覆蓋率也得到了長足的進步。同時，在汽車制造廠商也為他們的新車型配備車載導航，這些車載導航不光裝備在高端的車型上，而其裝備在一些經濟型車輛。西門子威迪歐也將在2007年為中國的汽車制造商提供一系列的車載導航產品。這些都是中國導航高速發展的信號。伴隨著汽車導航銷量的增加，無論車載導航還是便攜式導航的價格都將下降，我們可以清晰地預見中國導航市場將在未來的幾年間將進入激烈競爭狀態。 我們相信價格和性能（例如系統可靠性、地圖覆蓋率、功能以及操作性）的表現將成為最終用戶購買的決定性因素。
2、隨著生活水平的提高，人們的出行半徑也隨之擴大，特別是以LBS為主的需求日漸明顯，您是如何看待個人導航市場在未來幾年的發展情況和趨勢？
Location Based Services indeed will provide customer value while drivers on the business or leisure trip. POIs will become key value added feature contents together with route guidance. Siemens VDO has for example developed the software concept C-IQ to provide Map Contents, POIs and 3rd party services in combination with car navigation systems. It has already achieved market success. TMC (Traffic Message Channel) is a well established real time traffic information broadcasting system in Europe used for dynamic routing. All these services are also suitable for Chinese market. The Chinese Government considers the introduction of a traffic message broadcasting system in China. Siemens supports and consults Chinese partners and authorities e.g. BMTIC (Beijing Municipality of Traffic Information Center), ITSC (ITS China), Tongji University, SCCTPI (Shanghai City Comprehensive Transportation Planning Institute). Going forward we believe that the all market participants (e.g. authorities, infrastructure suppliers, content providers, device suppliers, network operators, car manufacturers, service providers) must work together to generate cost-effective service solutions for consumers who are willing to pay for it.
=>LBS (Location Based Services) 確實在為駕駛者在差旅途中或閑暇旅游非常有價值。所以POI(興趣點查詢)將與路徑指引一起成為導航的核心價值。西門子威迪歐已經開發出一個叫 C-IQ的軟件系統，它能將地圖信息、興趣點查詢以及第三方服務與汽車導航產品相結合。這個軟件系統已經獲得了巨大的市場成功。TMC(Traffic Message Channel/交通信息頻道)是一個即時交通信息廣播系統，在歐洲已經相當成熟并且運用到了導航系統中的動態路徑選擇功能中。這些服務同樣適用于中國市場。中國政府現在也正在考慮在中國引入TMC系統，西門子在此項目上給與了積極的支持并與本地的合作伙伴以及權威機構展開了廣泛的合作， 例如：BMTIC（Bei Jing Municipality of Traffic Information Centre）, ITSC(ITS China), 同濟大學，SCCTPI（Shanghai City Comprehensive Transportation Planning Institute）. 我們相信所有的市場參與者（如 權威機構、基礎供應商、服務內容提供商、設備提供商、網絡運營商、汽車制造商、服務提供商）都必須緊密合作，以便為那些需要這些服務的用戶創造出物美價廉的服務方案。
3、作為導航硬件企業,您認為中國的便攜式導航(PND)和車載導航將如何發展？如果您是做便攜式導航的企業,請您談談貴公司便攜式導航的競爭優勢在哪里?
In recent years PND has experienced a rapid growth in aftermarket particularly in Europe. The advantages of PND are cheap and mobile. In China the PNDs have been already introduced to the aftermarket and we expect a high growth in next years. We believe that PNDs will become an alternative solution particularly for low end car segments. As mentioned before, all OEMs in China are going to equip line fitted in-car navigation systems for their next car models. Compared with PNDs the in-car navigation systems are well embedded in the Head Unit with large display. In addition in-car navigation systems are able to provide additional information by linking with driver assistance systems e.g. adaptive cruise control, night vision etc. In-car navigation systems can link the map contents with online information like weather conditions, traffic status or parking place offering etc. Therefore we predict that the market for PND and in-car navigation will grow in parallel to meet different customer needs. Siemens VDO has successfully introduced the PNDs this year in China. Our brand VDO dayton is well known and gained substantial know-how in marketing aftermarket navigation systems with outstanding quality particularly in car dealer channels. We will leverage all our strengths to develop our PND business in China.
=〉近幾年來，便攜式導航在汽車后市場的增長很快，尤其是在歐洲。便攜式導航的優點是價格較低、便于攜帶。在中國汽車后市場，便攜式導航已經被引入，我們相信便攜式導航對中低端車是一個較好的解決方案，預計在未來幾年將會有高速的增長。之前說過，中國所有的車廠都在考慮為下一代車配備車載導航系統。比較起便攜式導航來，車載導航固定安裝于車內，并有較大的顯示屏，而且可以通過與駕駛輔助系統如中央巡航控制、夜視儀等連接，為車主提供更多的信息。車載導航系統可以將在線的信息如天氣情況、實時交通信息、停車場信息等和地圖結合起來。我們預計車載導航和便攜式導航將會同步增長以滿足不同的需求。今年，我們西門子威迪歐已經成功地將我們的便攜式導航引入了中國市場，在汽車后市場，我們的品牌VDO Dayton知名度很高，并且我們已經積累了豐富的市場經驗，加上出眾的質量，我們將會全面投入拓展中國便攜式導航市場。
4、請您談談您是如何看中國汽車導航行業未來的發展？
We noticed that the Chinese government has made already tremendous effort to form the Chinese navigation market e.g. the generation of digital map, regulation with regards to use of electronic map and licensing policy. We see also further increasing map coverage in China. Many local suppliers cooperate with well-known international players like Navteq and TeleAtlas to make international standards. The Chinese OEMs have started introducing in-car navigation systems for next car models. Mobile navigation like PND and mobile phone navigation will further penetrate the aftermarket. Therefore we expect that the Chinese car navigation market will enter into a new growth phase with different offers according to consumer preference. In summary we believe that feature contents with high customer benefits, better quality with acceptable price and continuous promotion in public will be key success factors to gain consumer confidence for a rapid development of Chinese car navigation market.
=>我們注意到，中國政府已經為中國導航市場的發展做了很多工作，包括電子地圖的開發應用許可制度及規則制定等。我們也看到中國導航地圖越來越全面，許多本土供應商開始和國際著名的地圖商如Navteq， TeleAtlas 等合作，準備開發國際標準。中國的汽車生產廠家也開始把車載導航系統整合入下一代車型。可移動的導航如便攜式導航、手機導航系統等會進一步滲透汽車后市場。為此我們預期中國的汽車導航市場會進入一個新的增長階段，各種不同的產品滿足不同的客戶需要。總的來說我們相信在中國導航市場上，提供更高的客戶價值、更好的質量、可接受的價格、不斷的面向公眾的推廣是贏得消費者信賴實現高速發展的重要因素。
